With the business mission of being “Forever Faster”, PUMA aims to be the Fastest Sports Brand in the World. For over 70 years, PUMA has been developing sports footwear, apparel, sports shoes for men and accessories for the best athletes. PUMA’s range of sports apparel is designed by incorporating performance and sports inspiration into its products.
The History of PUMA
In 1919, the Dassler Brothers started their shoe factory in their parent’s home, which grew and evolved into the world-renowned PUMA today. The brand had gained notoriety since Jesse Owens sported Dassler spikes and won four gold medals during the 1936 Olympic Games. More athletes wore PUMA shoes and apparel in subsequent world sporting events, crafting a global reputation for the brand.
Level Up On The Playing Field
PUMA provides a range of stylish sports apparel and equipment for athletes, from comfortable football jerseys to durable golf clubs. PUMA apparel is designed for team sports, track and field, basketball and more — you can also wear PUMA apparel when taking a time-out. Explore clothing for all ages here at PUMA.
PUMA’s Business Philosophy
PUMA views sustainability in the same way they consider sports — it’s about figuring out and improving weaknesses to reach common goals. PUMA strives to create change through fashion and sportswear by improving social and environmental areas where they have the most significant impact, including Plastic & Oceans, Circularity, Biodiversity and more.
Better Innovations with PUMA
PUMA understands the importance of creation to level up on sports performance and to keep moving forward, grounded by science. At PUMA Innovation, there is five ethos that drives innovation: be a pain, be connected, be brave, be open, and be ready. To create a final product, designers talk to athletes, look beyond their scope and adopt a human-centred focus in their designs.
PUMA Supports Gender Equality
Racial and social imbalances have led to skewed criminal justice systems — this is why PUMA supports organisations like REFORM Alliance and the ACLU to advocate for reforms to a broken system. PUMA sports shoes for men take a firm stance against societal injustice, discrimination and inequality and aim to support good causes for a better society.